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      04-07-2017, 05:45 PM   #1
Gatte
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M2 Performance edition available at MSRP

There is an M2 Performance Edition available at MSRP in SoCal.

PM me if interested.
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      04-07-2017, 05:57 PM   #2
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at BMW Encinitas. AW 6mt. Give Craig Melville a call.
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      04-07-2017, 05:58 PM   #3
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at BMW Encinitas. AW 6mt. Give Craig Melville a call.
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      04-07-2017, 05:59 PM   #4
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This is not the one at BMW of Encinitas.

This will be available at MSRP for pickup on April 10th and is equipped with a manual transmission. The build sheet is as follows:
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      04-07-2017, 05:59 PM   #5
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at BMW Encinitas. AW 6mt. Give Craig Melville a call.
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      04-07-2017, 06:03 PM   #6
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I'm sort of new to the forum.
Is there a reason for a premium on the car? They already bumped the price with options and options just seem to be a high margin add on.
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      04-07-2017, 06:07 PM   #7
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Quote:
Originally Posted by thereisnoSub View Post
I'm sort of new to the forum.
Is there a reason for a premium on the car? They already bumped the price with options and options just seem to be a high margin add on.
Getting a performance edition at MSRP in SoCal is difficult. I am fairly certain BMW of Encinitas would not sell at MSRP even if they advertise that online because they were marking up their regular M2s as well.

Also, the performance edition helps you skip a long wait list if you are on one and get ahead of the line. And in this case, at MSRP.
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      04-08-2017, 07:17 AM   #8
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sorry for the 4x post. weird. No clue what is advertised. I spoke with them about it when placing my order also at MSRP.
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      04-08-2017, 07:23 AM   #9
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My SA in Atlanta talked with me about one and said the dealer was going to try and get 5k over....I told him that they would have to push to find MSRP buyers!
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      04-08-2017, 09:03 AM   #10
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New to the forum going to send you a PM once my account is upgraded.
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      04-08-2017, 09:15 AM   #11
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They're around sitting on some lots here in the northeast and priced at MSRP. The extra premium must have many prospective buyers balking. Other than the exclusivity factor, I can't justify buying one just to no longer have to wait on mine.

Here's an example near Burlington VT. Ignore the fact that they listed it as a base model.

http://www.theautomasterbmw.com/new-...ry%2Findex.htm

Build sheet;
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      04-08-2017, 11:45 AM   #12
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These things seem hard to sell in SoCal at MSRP. It's still available as of 20 minutes ago.
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      04-08-2017, 11:51 AM   #13
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Quote:
Originally Posted by Gatte View Post
These things seem hard to sell in SoCal at MSRP. It's still available as of 20 minutes ago.
M2's been out for a year now and the willingness to pay 10k more for a white only car with a few more bits and bobs isn't going to be crazy high even for socal. It might be technically MSRP but none of these are a deal, it'll still sell within a few weeks I expect. They should have done this one in an exclusive color IMO and dropped the driver's package.
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      04-08-2017, 02:08 PM   #14
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Plus this "Performance Edition" is just bullshit cooked up by BMWNA and dealers as a way to get you to buy all the BMW Performance trinkets by tying it to manual seats and pretending it's exclusive.

IMO, I would never buy one of these editions to avoid encouraging them to do more in the future.
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      04-11-2017, 02:18 AM   #15
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BMW Encinitas is really awesome
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