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      01-20-2017, 07:43 PM   #1
bartginger
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Mark-ups "Removed" at one Los Angeles Dealership

To those of you looking for an M2 at MSRP, I just received a text from a woman named Larissa at Center BMW, located on Van Nuys Boulevard in the San Fernando valley (North Los Angeles). Her text stated that Center BMW just today "removed" the mark-ups on whatever M2's they have in stock. I have NOT checked personally to see what cars they have, nor have I checked to see what their actual prices are. I just thought I would pass the information along to my friends on this site who are looking to buy an M2 right now. As an aside, the last time I was in the dealership, they had two M2's in stock and both were loaded up with M Performance parts; one was white and the other was mineral gray. Happy Hunting!
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      01-20-2017, 07:55 PM   #2
bartginger
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I just talked to Larissa Mendoza at Center BMW. Her telephone number is (818) 687-0713. She said she has 3 M2's. All are DCT and all are loaded up with M Performance Parts. One is black, one is gray, and one is white. She told me the prices are roughly $64,000 for the white one, $65,000 for the black one, and $70,000 for the gray one. She said the prices were all straight MSRP and none were marked up. I personally vouch for nothing but I'd give her a call.
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      01-20-2017, 08:08 PM   #3
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Good to hear these dealerships are realizing no one really wants these at over MSRP. The hype might have gone down a bit for them to do the right thing.
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      01-20-2017, 08:31 PM   #4
bartginger
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My hunch is that with the cars loaded up like they are PLUS a mark-up meant zero interest in these three cars; the dealership GM has probably asked the sales manager "Why are they still sitting here? Get rid of them!" You can probably sell M2's around here (Los Angeles) with no M performance parts at a mark-up, or cars with M performance parts at MSRP, but not cars fully loaded up with parts (we're talking like $10,000 in parts) AND a mark up.
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      01-20-2017, 10:09 PM   #5
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Yeah, the M2 just isn't worth $65k. At that point I'm looking much more seriously at a Porsche. The M Performance Part$ are just margin for the dealerships.
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      01-21-2017, 02:28 AM   #6
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Quote:
Originally Posted by hoyasaxa View Post
Yeah, the M2 just isn't worth $65k. At that point I'm looking much more seriously at a Porsche. The M Performance Part$ are just margin for the dealerships.

Think the sweet spot for the general market is around $50k for a strong starter German performance car. Porsche Boxster, Mercedes CLA45, Audi S3 and now the M2. My M2 order would be a 6-speed, executive package and paint. And if the wait is long enough, may be European delivery that would put a small dent on the price.
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      01-21-2017, 10:22 AM   #7
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Century-west BMW in LA Area, still has a $35K "market adjustment" on a overloaded $70K MSRP M2, as of yesterday. Unbelievable. Asking price is $105K. What are these guys smoking?
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      01-21-2017, 05:58 PM   #8
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Quote:
Originally Posted by bartginger View Post
She told me the prices are roughly $64,000 for the white one, $65,000 for the black one, and $70,000 for the gray


Like everyone has said, not marked up, but loaded with $10k+ of parts at full retail (with 50% markup). Found plenty of sources selling the stuff 25% off and you get to keep the stock parts. Basically a rip off in my view. Actually, I guess at $64k, it probably has $5k in parts.

Sadly, as I look at my allocation coming through, these 2017's are in any auto dealers customary terms, nearly leftovers. The '18's are so close, these cars really need to sell at a discount. Unfortunately, that's not really possible, so we end up taking cars that are a model year old in 10 minutes and pay full price. Something to think about.
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