01-13-2016, 06:42 PM | #1 |
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So...what's really going on with the US allocation?
I'm currently No.2 on the list at a big local dealer, talked to the manager a few times and so far they have no information the the allocation yet. (according to him)
While it does seem like the US allocation is indeed not available at this time, some are claiming that BMW NA is asking for potential buyer bio and doing an interview. Talked to the guys at my local dealer and seems like they are not aware of it, and it's just really confusing at this time. So.....what's really going on with the US allocation for the M4 GTS right now? |
01-14-2016, 08:38 AM | #2 |
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My limited understanding is that a portion of the allocations will be made to dealers, presumably large ones with high M sales and the balance to individuals through the rest of the dealer network. My dealer is on the smaller side and they did receive a request from BMW NA asking for my bio including current list of vehicles and inquiring about my involvement in my community. When you figure the larger dealers will get 2+ cars that leaves a lot of dealers getting none at all.
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01-14-2016, 10:15 AM | #3 | |
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The idea people in a car company would produce a social litmus test to qualify for one of their cars is rebarbative. It would not be the engineers who make the car that would be behind such a scheme, either. It would be the nimrods who run marketing. Small consolation - if, as I mentioned, such a policy actually exists. |
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01-14-2016, 03:23 PM | #4 | |
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01-14-2016, 03:33 PM | #5 |
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I love M cars but applying the LeFerrari method to picking buyers is just stupid.
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01-15-2016, 02:47 AM | #6 |
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BMWNA & the M4 GTS.
I have to say, pretty disappointed in how little BMWNA has been involved with the release of such a halo car.
Other countries already have orders in, BMW Canada just released they're offering a special Euro-delivery and trip with their M4 GTS and M2 buyers, yet here in BMW's biggest market not a peep yet. Come on BMWNA, step it up. |
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01-15-2016, 03:51 AM | #7 |
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Love the "Come on BMW" quotes. Sorry.
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01-15-2016, 06:28 AM | #8 |
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Every dealer is supposed to submit a bio, period. It doesn't matter if you're a high volume store or not, there's no guarantee for anyone.
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01-15-2016, 08:50 AM | #9 | |
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I talked to the sales and sales manager and none of them know a thing about the bio, it's amazing how many times and how many different people you have to talk to just to get the information at an US dealership if you are not walking in and buying one of their car off the car.
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01-15-2016, 08:59 AM | #10 | |
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01-15-2016, 10:14 AM | #11 | |
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Or is the district manager just interested in how many M cars the customer has previously owned? A way different selection criteria, and one that, I believe, would make sense to apply. |
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01-15-2016, 10:29 AM | #12 | |
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But, if, in that bio, BMW is reaching for information on how a customer conducts his or her personal life (which is what one poster on this thread claims is happening) then it is a big deal. Period |
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01-15-2016, 07:33 PM | #13 |
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I know the GM of our local BMW dealership fairly well and he said he had to submit bios to BMW for his interested customers making a case for the allocation. No thanks lol
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01-15-2016, 08:51 PM | #14 | ||
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01-15-2016, 08:54 PM | #15 | ||
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01-15-2016, 09:27 PM | #16 |
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Just got a call from the sales this afternoon saying that he was just told by his GM to submit a bio, not sure what's going on but submitted it anyways.
If you have to be a huge BMW guy to get an allocation, then I'm screwed, since we only owned two BMWs including my M3. But if it's car enthusiast in general, then I got several other performance vehicles.
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01-15-2016, 10:45 PM | #17 | |
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And BMW knows all that. BMW knows a bio does not make them mind readers. Instead, they recognize a customer is free to do what he or she wants with the car after the car is theirs. And they know they are not going to be able to channel the car in some preconceived direction. Last edited by fuddman; 01-16-2016 at 04:26 AM.. Reason: Unnecessary comment |
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01-16-2016, 08:25 PM | #18 | ||
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01-16-2016, 08:50 PM | #19 | |
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01-16-2016, 11:39 PM | #20 | |
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They don't care if you're an enthusiast. They don't care if you flip it or keep it. If you've financially supported M Division by consistently purchasing M cars, then have a reward. And do whatever you want with it. IMO, their intent is no more complicated than that. What seems to me more complicated (and more interesting) is how they plan on executing their intent - whatever that may be. Does M Division (or whoever the sage might be), for example, identify to the dealer the chosen one? And, of course, who gets to set the price for the chosen one? And suppose the chosen one declines to buy it, say because the dealers "market adjustment" seems a bit out of wack? Where would the car it go next? Perhaps, since you work for BMW, you could provide some insight on these questions. |
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01-17-2016, 01:20 AM | #21 |
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I would assume the next pre-approved bio dude in line. They wouldn't just submit "ONE", Highlander level bio approval for a GTS. Logically, they will have a few buyers lined up for allocations.
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01-17-2016, 09:38 AM | #22 | ||
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