01-01-2009, 12:25 AM | #23 |
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01-01-2009, 06:00 AM | #25 | |
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I can understand an opinion that the S4 will be better than an 335i but marketing is something which each individual gauges differently. This has to be one of the vaguest statements ever to grace these pages. |
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01-03-2009, 08:36 AM | #26 |
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Well I think Audi has definitely touched upon Generation Y who strive to be unique and individual, and marketers know this, whereas Gen X was found to be quite loyal to brand names that their parents enjoyed. I learned this in my marketing class.
As for the 2 cars.....its really tough. I don't know if I'm into speed as much as I used to, but if I was it would definitely be the 335i. On the other hand, I think the S4 has a great badge in between a 3 and M series. I'm not a fan of a S/C system though but you can't beat Audi's interior.
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