Quote:
Originally Posted by adc
Quote:
Originally Posted by m34m
BMW's transformation to a consumer friendly brand for the masses is complete! This includes the dilution and proliferation of the once meaningful M brand. Add in the fact this company no longer has any viability, credibility or meaningful presence in the world of racing and I'd call these guys done from the enthusiast perspective. Finished.
P.S. keep putting slush boxes in M cars fellas that's the ticket! Make sure they get bigger and heavier too.
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You do know that both the new M5 and F80 M3 are lighter than their predecessors, do you?
It’s a new world buddy. Porsche, Bentley, Rolls Royce, Lamborghini and soon Ferrari had to build freakin SUVs to survive. Things change, and you either change with it or disappear.
Sheesh, are you guys even adults here? |
You are not accurate. The cars you mentioned are marginally lighter than their predecessors but larger in most dimensions. Larger is not a quality enthusiasts covet.
While some of the brands you mentioned such as Porsche were "saved" by introducing an SUV the others were not saved nor require saving. Ferrari is in fine shape for example. Simply these companies are looking for more revenue and faster growth and realize serving a particular market segment with particular products is the way to achieve this.
All of this said, whatever the motivation of these companies they can serve these mass consumer segments without diluting their core brand and competencies or alienating their enthusiast base. Porsche does this perfectly. They build beautiful sports cars that are the right size, weight, and have the right transmissions while maintaining a large and dominant footprint in motor sports.
Calling out BMW for failing miserably to achieve what Porsche has doesn't make us less "adult" my friend.