Quote:
Originally Posted by ron_jeremy
The UKL platform should've been a Mini perhaps, or a subrand on it's own.
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Abso-fucking-lutely! In order to appease the fans BMW just had to make a subbrand/subsidiary of BMW like Nissan did with Infiniti for example.
And what is the reason BMW did not do this?
Because they damn well know that the 2 series and X1 would not sell if there was no roundel on the front to make the people who just want the logo and don't care for everything else as long as they show off their "wealth".
Sure they could say they didn't want to spend money creating a new brand with the costs that come along.