Quote:
Originally Posted by KGB_123_99
Could be nice but there is already the X1 in that segment. Seems like BMW is trying to fill in every hole it can find. While that may seem like a good idea, it actually isn't. GM tried this strategy in the late 90s and we all know what they went through.
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This.
Its one thing to want to cater to different market segments, but when all the price brackets are filled & overlapped with products with minuscule differentiation, you'll end up with a product line that competes with itself.