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Cars like this are easy money. Take the X6 for example. A minimal cost to build them along side the X5, on the same assembly line. They mark up the X6 10% over the X5. BMW produced 235,000+ E70 X6 units. You do the math, with the X6 on average selling for $5k premium over X5. There is big money in vehicles like this. Why do you think Mercedes now has an X6 competitor...money.
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