I like that there are more small truck options, but this is going to be a failure in the US despite it being more suited to most pickup owners actual uses. They styling is going to kill it. I guarantee the Ford Maverick will massively outsell it simply because it looks like a truck and not the rebirth of the Subaru Baja. Even the redesigned Ridgeline will do better.
US buyers don't want trucks that look like cars.
|