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F1, isn't the sport it use to be, it's very much like the sport of football where the most money spent usually buys victory.
It's an ego trip for most manufacturers, it's doesn't improve global sales even if you are winning but it does give the overall business a kudos when they are. It also use to provide development for new technologies that made it to mainstream production but there has been so much banning to help make competition tight that there is no real incentives for big names to be there and the final nail in the coffin was the expenditure cap.
I would bet that world rallying or touring car racing benefits global sales far more than F1 ever could and hopefully we will see a return and fuller backing to both.
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