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      10-31-2018, 11:02 AM   #17
khailuan
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Drives: 2014 335i GT XDrive + MPPK
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Quote:
Originally Posted by Rayers1997 View Post
Agreed. I see no appeal whatsoever in paying well over 40 grand for a fiat 500L competitor
It's all about trying to grab more market share in segments that are worthwhile for BMW. It also serves as a response to Mercedes AMG GLA-45, Jaquar E-Pace Type R, Volvo XC40 Inscription which all are around the 300hp. It's just a matter of time that Audi comes up with the Q3S or maybe that's already in the works.

At the end of the day if it helps BMW sell more cars leading to a higher bottom line which would mean possibly more budget to develop more awesome cars (M2, reviving the 8 series, X7, etc), I'm all for it. I see it as a win/win for all BMW fans.