If this is true, I am not surprised. If the M NEXT was targeted at the ~$200k price level, then the competition shifts from Audis and Mercedes to cars like the McLaren 570S/GT, Ferrari Portofino, and Porsche 911 Turbo S/GT3 RS.
It is hard for BMW to make a case as to why a customer shopping for a "special car" should buy the BMW supercar over a 570S or a GT3 RS (or a Tesla Roadster, whenever that comes out), which would be a lot more special.
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