what Lousy ad copy..
" Today, BMW announces the updated 2020 X1 Sports Activity Vehicle. Since its introduction in 2015, the X1 has gone on to become BMW’s best-selling X vehicle worldwide. In the U.S., the X1 is the third most popular X model, behind the X3 and X5.
The X1 was not introduced in 2015... ( X1 was actually introduced MUCH before these models,
as there was an E84 version)... The SECOND generation (F48) X1... was introduced in 2015....
Honesty, integrity, accuracy, and truth clearly mean little when it comes to BMW Advertising...
Of course.. . for the updated Second Gen model.. the idea of a " Launch video " is 5 years late.. but hey... marketing just got around to the fact that they have an X1 so...
And then there is the REAL marketing speak.... terms like " hexagonal iconography "
And sentences with fragments..
" The BMW xDrive system, available on the X1 xDrive28i, works with the DSC Dynamic Stability Control system to transfer power to the rear wheels when it is needed, to reduce understeer in turns, improve traction when going uphill, on slippery surfaces and during more spirited driving. "