Quote:
Originally Posted by bobblehead
well. If the m3/4 has a sticker price of $90K, then 9% is the dealer margin which works out to be around $7500. Then tag on the dealer admin fee of $400, pdi fee of $1100 (which it does not cost the dealer this kind of $ to prep the car ... $400 would be the top end of the cost), bogus fees such as nitrogen air, vin etching. Then there are the floor mats and wheel locks which can amount to $300 range (which used to be included a few years back or you negotiated this to be included in the deal. In all, the minimum take by the dealer is now near $9K. Damn good if the car is not even sitting as inventory thus no need to pay any financing cost to BMW Canada.
btw, from the above, not even counting the monthly/qtrly/annual sales target bonus from factory to dealer directly.
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It was under 8% on my car without deducting the advertising fees & dealer association fees that are also charged on the invoice.The M-DCT is invoiced at no markup.The $3900 list price is the invoice cost.I was quite surprised.