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I personally think its hilarious, its cheeky and promotes BMW in a Youthful light which i presume the X2 is aimed at the younger potential BMW driver seemingly trying to give the X2 a cheeky personality, not enough car adverts out there who really go after their competitors in the adverts themselves. it adds a sense of competition to it which i think most car owners appreciate and enjoy.
This was bold from BMW, but smart.
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