Quote:
Originally Posted by mbanck
Also, Zipse has been CEO for almost two years now, it's not like he showed up a few weeks ago and said "from now on we'll put M mirrors on every M performance model".
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Almost 2 years? Dude, FYI, that's about 2 years short of the time it takes to restructure product lines at an industrial manufacturing business. You gotta replace / restructure / redirect the people - that'll typically be 6-9 months. Then the new/newly directed people have to come up with and get approvals on the new direction - that's another 6-9 months. Then you have to start making the changes - that could take 1-2 years or longer depending on the timelines, supply chains, existing product life & sales cycles.
So, yeah, 3-4 years
minimum.
On my last tour of the Munich plant (2018) they showed us robots being re-programmed and told us it typically takes 9-12 months to set them up & complete all of the testing ... so there's the time before that when they're designing & getting approvals, the actual set up design, then the set up & testing, and then - assuming supply chains are aligned, which is a bigh assumption nowadays - production can start.
BMW product cycles are 7-8 years.