Quote:
Originally Posted by rice_rocket88
I don't see why looking at the finance should even be included in an app meant to communicate to your car!
|
Except what you feel the app should be is not what BMW thinks it should be, and that's why it doesn't make sense to you.
I'm sure if you were to listen to the pitch from the app team they would tell you that it's a "one stop location that can help you leverage your full BMW experience"
I can also pretty much assure you that they use/sell all the metrics of every click and swipe which is data that has values.
Last but not least the classic "kids today" da youts like apps and BMW desperately needs some younger customers to help their demographics.