Quote:
Originally Posted by SCOTT26
If the market indicated a Sports Car was indeed the hottest segment then there would be a plethora of them. But it is not,the hottest segment is with the SUV/Crossover from compact to premium luxury.
An M car or progressive can provide more image sustenance than anything else like a super sports car but should "Anything Else" surface it would be a vehicle that would combine eDrive and Plug-in hybrid.
Our Halo car for now is the BMW i8, and it is succeeding because it is a concept that has moved the goalposts in terms of what is offered for so little money.
The i8 is a game changer.
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BMW philosophy explained, it is what it is!