View Single Post
      10-20-2021, 11:24 AM   #316
HighlandPete
Lieutenant General
6663
Rep
15,858
Posts

Drives: BMW F11 535i Touring
Join Date: Mar 2007
Location: Scotland, Highland Region

iTrader: (0)

Quote:
Originally Posted by Germanauto View Post
This company is more interested in marketing a perceived image to badge enthusiasts instead of producing driver's cars for car enthusiasts.
If BMW concentrated on the latter, they'd either be a niche company, or out of business altogether.

Put another way, once they went for volume, they 'tuned' for the wider market. If that includes a few extra M badges, so be it.
Appreciate 0