Quote:
Originally Posted by Khrushchev
I do not understand why this exists.
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It exists because years back a certain peculiar group surfaced at BMW headquarters (with help from Stefan Quandt).
The idea was to generate sales with mushroom growth expansion; just keep throwing out "new" models, slap the badge and make "good enough" quality. The worst product (quality) of this idea are the FWD cars.
Lousy interiors, half baked design and model concepts, in short, the customers have begun to talk that BMW is going the Audi way (Audi is now working hard to repair its image).
Just to give you an idea; BMW is burning through their marketing directors; now they've got themselves someone who used to sell electric toothbrushes and feet-baths; to make an infusion of freshness considering the sales are stagnating and that Mercedes has overtaken them years before the announced break-even.
There is a group that is pushing for quality, better design and more life oriented concepts, but a lot of management needs to leave first and they've gotten very well organised.