These models are going to be very popular. The 2 series Active Tourer (van) has been around in this configuration for years and if you look at the used 225's in Germany about a third is 225i and two thirds is 225xe (PHEV). Many of those who buy this vehicle don't buy it for the driving dynamics of a BMW but because it is a BMW.
Last summer I went to see the BMW plant in Leipzig where the 2 series Active Tourer is build and a fairly good share of the 2 ATs were PHEVs. Since the new 1 series is built on the same platform in the same plant I am sure it is just a matter of time before BMW announces a 125xe and a 225xe Gran Coupe.
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