Timely data!Tesla Dominating Electric Vehicle Adoption Due to Products and Ecosystem, Not Brand Image or Elon Musk, Latest Escalent Report Shows
"While perception among industry experts suggests Tesla is beating traditional automakers in the EV adoption race due to an extraordinary affection for the brand or its polarizing leader, consumers told us they are drawn to the company’s products themselves," said Mike Dovorany, Automotive & Mobility vice president at Escalent.
Top five attributes driving consideration of Tesla:
• Range
• Performance and acceleration
• Styling
• Build quality
• Vehicles are new and different
We are post-EV-vs-ICE.
A big part of that is because pre-2012 people had the perception battery-powered = low-powered. Except for phones and laptops, batteries and e-power wasn't common for tools ... then along came
HIGH-POWERED battery-powered everything (drills, leaf blowers, vacuums, cars, etc).
Consumers have gotten used to the notion that battery-powered means high powered ... and also high convenience.
Corded devices don't need to be recharged, but for that trade-off you get mobility and reliable use where there's no outlet including during power outages ... no more cutting the extension cord with the hedge trimmer.
With that, consumers have gotten very used to everything being battery powered and consider it simply one attribute ... the final place that transition is occurring is automobiles.
EV will no longer be a key distinguishing characteristic, rather one of many product attributes that'll be mostly transparent to most buyers.