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I think the formula needs to be reviewed. I’m not in the marketing and communication business, but as customer I’d like to see something different. Engaging people that are in the social media business, offering a real discounted price on new veicles, proposing a different entertainment for techinical enthusiasts, but also for families or for women. Providing some financial incentives to engage the carmakers and the local dealers to join the exibition, and at the end selling those cars through an auction. They also missed a great opportunity to combine the superbolw event with the carshow.
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