I think it's put as simple as this. Look at the test with the S5 vs the 335. The S5 has more power, yet the 335 still beats it. Now, don't get me wrong the S5 is beautiful car. It LOOKS better than the 335, but a lot of us BMW drivers, especially on message boards like this, buy the BMWs for the performance. Audi has been there for years as an alternate for the people who don't care as much about performance, and they still haven't made BMW obsolete, so I don't know why they would now.
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2008 BMW 335i: Jet Black, Jade Gray, Gray Poplar, 6MT - Stock... for now.
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