Quote:
Originally Posted by bobowar135
It could also mean that the M cars are less desireable because people can buy an M-badged car for less than a true M car.
What BMW are doing may be good for their bottom line but I believe that they are diluting the M brand by slapping M badges on cars willy-nilly.  |
"Slapping M badges on cars"? Most of these cars with "slapped on M badges" are hitting 0-60 in 4 secs, have sport tuned suspension and are producing close 400hp, not to mention they are handily out performing previous "pure M" models. If that's not worthy of an M badge not sure what is.