Quote:
Originally Posted by TheBingoBalls
It's actually painful to see how little the E89 Z4 sells. It's only been out for 5 years (?) but it feels a lot more than that.
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It actually went on sale in 2009. As far as I know, its in its final model year, with production ending March of next year. No replacement is immediately planned. The next one is said to be coming in 2020 - part of the collaborative agreement with Toyota if I am not mistaken.
The roadster market has declined sharply since the original Z3 debuted. If you look at sales even for segment leaders like the Miata, they are a fraction of their high marks from decades past. BMW has moved their offering up market each generation which naturally means a smaller audience, but this is likely because they were trying to find customers in a shrinking pool and wanted to separate themselves from non-luxury offerings.
It would be nice to see BMW offer a true sports car similar to a Corvette, where the roadster is offered next to a coupe. Perhaps this is what they have planned for the next model.