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Originally Posted by m34m
You are not accurate. The cars you mentioned are marginally lighter than their predecessors but larger in most dimensions. Larger is not a quality enthusiasts covet.
While some of the brands you mentioned such as Porsche were "saved" by introducing an SUV the others were not saved nor require saving. Ferrari is in fine shape for example. Simply these companies are looking for more revenue and faster growth and realize serving a particular market segment with particular products is the way to achieve this.
All of this said, whatever the motivation of these companies they can serve these mass consumer segments without diluting their core brand and competencies or alienating their enthusiast base. Porsche does this perfectly. They build beautiful sports cars that are the right size, weight, and have the right transmissions while maintaining a large and dominant footprint in motor sports.
Calling out BMW for failing miserably to achieve what Porsche has doesn't make us less "adult" my friend.
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Car enthusiasts are generally the whiniest of the bunch. We love to nit pick and complain to all hell because a specific car manufacturer didn't build a car just the way that person likes. That is not how other buyers like their cars and you either get used to it now, or continue to whine about it 10 years down the line because it isn't going to change. Governments and general buyers are forcing car manufacturers hand. Don't bitch about it because you disagree, complain to the people that are making this happen.
Ferrari is an awful example as a company that doesn't do mass market sells.
Sadly unless you are super loaded with money, the business world doesn't work that way. So complaining constantly does very little.