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Because there are people like me who would not buy it if I would be forced to go with xdrive.
I don't need it, I don't want it. I don't need the extra cost on sticker price which in long term involves higher service costs, tire wear, worse mileage, insurance costs and extra weight.
If people want that - great. But I do not and I am glad for the option (here in Europe), to buy the sDrive models.
The more offroad capabilities a car has, the farther the tractor has to go to pull it out from a ditch.
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